Not Understanding the Relationship Between Price and Value

Read the article, Not Understanding the Relationship Between Price and Value Can Be (Is, Was) Lethal
After reading the article, please answer the following:
Please re-explain my concept of Price and Value (Not copy or quote) in you own words;
Do you agree with my conclusion and why or why not?
If you were the following retailers, how would you manage value and price in the best interest of your brand?
TJX
Brooks Brothers
Macy’s
Neiman Marcus
Where do you PERSONALLY stand on the value/price fence? What attracts you, what can’t you resist. How
have you failed or succeeded based on your value/price based decisions?