Discuss/critique Ikea's strategy to start selling spare parts for their products, from a marketing perspective. Second, focus on the strategy from a sustainability perspective. Your response should be in the 400-word range and include at least one reference/citation (not including this article or the textbook).
Submit your response to ASSIGNMENTS by 11:30 p.m. on January 29th. Please let me know if you have questions.
I https://www.bbc.com/news/business-55796429
Sample Solution