analyse and provide a feasible touchpoint sequence for the pre-purchase phase of the customer journey and how these touchpoints should be managed in order to provide support for future marketing efforts of the continuing education for a university. Another goal is to analyse the customer journey from a customer perspective by recognizing pain points and how these can be improved to meet customers’ needs and support future marketing activities.
This thesis should represent a starting point for a holistic mapping of the customer journey and to offer appropriate tools to manage all touchpoint across the journey.
Sample Solution