Optical Distortion Case Study

  Order Description     1. What characteristics of the ODI contact lens are likely to make it appealing or unappealing to different types of chicken farmers? 2. In what geographic areas should ODI focus its efforts? 3. On what market segments (in addition to geographic) should ODI focus its efforts? 4. What pricing policy should ODI adopt? 5. What level of marketing efforts should ODI be considering? In particular, what information, incentives and technical assistance will be required to induce trial and/or repurchase? 6. What is a realistic goal for ODI?