Organizational Strategy and Aims

Mission, vision, core values Analysis of the external and competitive environment Analysis of the internal resources, competencies and capabilities Key Stakeholders, Key Suppliers, Key Buyers Target market, consumer needs being met Organizational Structure Leadership, Top Management Team Employee base and characteristics Management of creativity Marketing Strategy Advertising, Promotion, publicity and product placement Elements of differentiation Sales and pricing strategy Cultural Strategy Impact on the art world Aesthetic vision of the organization Artistic innovation Recommendations, Risks and Opportunities What are the key risks faced by the organization and needs to consider and plan for? What are the key opportunities that it can take advantage of? What should the core recommendations for success going forward? *PLEASE NOTE: The concept of an "Art Business" organization offers a great deal of choice – it can be both commercial or not-for-profit, public or private. It can be focussed on art, antiques or collectibles, or have associated sectors as part of its activities. It can be focussed on flat art or three-dimensional as well as products or service however, must have the business of art either at its core or significant periphery Word count Provide a 2500 words case-based analysis of your chosen organization. Do not go over the world limit.