1) Describe and summarize your overall management strategy as CEO of MM. How would you manage
customers, budget allocation, investment and competitive situation?
2) Explain the concept of a "channel conflict" and how it influenced your pricing decision. How can you
minimize channel conflict?
3) What is the relationship between loyalty, satisfaction and profitability at MM? What is more
successful and why: a) A short-term expansion strategy (acquisition) or b) or a long-term strategy
(retention)?
4) Explain the concept of price-elasticity and how it applies to Minnesota Micro motors- How would you
manage MM's pricing? How do different price-discounts affect the outcome in terms of customer
satisfaction and competition?
5) What instruments can you use to improve your profit margin? Discuss their advantages and
Disadvantages.
6) What are central aspects of strategic decision-making you can learn about when making a decision
Sample Solution