You are the owner of a small retirement condominium complex that is within close proximity to a large health care
organization. Your policy is to not allow anyone under the age of 55 to purchase a condo in this complex. Discuss the
following:
What type of promotional materials would you use to market your condominiums? Why do you believe these are the best
promotional materials?
How might you include promotion of a healthier lifestyle tf someone aged 55 or older purchases your condo? Why is this
necessary for older adults today?
Do you see where marketing to an aging population is more difficult than marketing to someone in their 20s—30s? Explain.
Sample Solution