Persuasive Memorandum

Create a Persuasive Memo With Business Improvement Suggestions.
Go to Persuade Café using this link: http://www.bizcominthenews.com/persuadecafe/ (Links to an external
site.).

1. Review the information in the left column of the cover page.
2. Review the video and presentation.
3. Review the "About PersuadeCafe" information in the area at the top of the page.
4. Review the "Survey Results" information in the area at the top of the page.
5. Review the "Executive Profiles" information in the area at the top of the page.
   ASSIGNMENT INSTRUCTIONS
6. Write a persuasive memo presenting your recommendations for their business improvement program.
7. Determine which executive should receive the memo; understand your target audience.
8. Gather evidence to support your recommendation (above).
9. Explain your idea clearly; describe what you want the reader to do.
10. List the benefits of taking the action.
11. Describe how your recommendation meets the program criteria.
12. Acknowledge potential costs or downsides.
13. Emphasize the main points. Business people have high expectations.

Sample Solution