Questions to be answered based on the 'Pillsbury Cookie Challenge: 1) What are the main challenges facing the Pillsbury team? 2) What would you have done (as Pillsbury) based on the results of the customer insights, and why?
3) Use two academic sources to create one additional customer insight study that you would suggest to Pillsbury to learn more about a different customer segment. Explain the research question you would develop, to who, why it is important, your research methodology (with rationale) and how your reference articles relate. You can assume you have unlimited resources available to you.
I suggest you spend most of your four page limit addressing question three. Question one can be answered very succinctly and question two can be answered clearly without much text as long as you are clear on your recommendations and rationale. Question three will take the most space to develop.
Sample Solution