Planning an Effective Press Release

Select a topic and company for a mock press release and press conference. Choose one of the following:

  1. Tesla
  2. Uber
  3. Pepsi
  4. Instagram
  5. Twitter
  6. Netflix
  7. A current US Senator announcing their bid for the US Presidency
    Choose a newsworthy topic for your selected company.
    What is new? Newsworthy?
    (You can make something up or use real news.)
    Prepare a press release to make the announcement and issue to the press.
    Audience:
    Who will you issue the press release to?
    Who is your target audience?

Sample Solution