- Planning and Development. (+4 points) A. Which element(s) of creativity are used here? Explain. B. Which of the three major selling ideas is utilized? Explain.
- Implementation and Evaluation. (+4 points) A. ‘/Vhat kind of appeal is being used, Explain. B. Does this align with the major selling idea? Explain. C. What kind of execution technique is used? Explain. D. Does this match up with the appeal? Explain.
- Overall Thoughts. (+2 points) A Would you have changed anything about this ad in order to give it a stronger overall message? Explain. B. If you were the company. would you have spent S5 million for this ad. or would your money have been better used elsewhere, on other advertising mediums? Explain.
Sample Solution