For this activity, you must analyze General Electric (GE) using
Porter’s approach to industry analysis. Obtain annual reports and
financial reports from public sources as well as trade, business, and
journal articles for information. Your Activity responses should be
both grammatically and mechanically correct, and formatted in the same
fashion as the Activity itself. If there is a Part A, your response
should identify a Part A, etc. In addition, you must appropriately
cite all resources used in your response and document in a
bibliography using APA style. (100 points) (A 4-page response is
required.)
Part A Describe GE, what the company stands for (its slogan), what
makes it unique, the direction of its market, its products, and the
ways in which the company’s products and strategy are integrated.
Include a bibliography of at least six (6) trade or journal sources
that you use for your description and the analysis which follows.
Part B Discuss Porter’s approach to industry analysis in relationship
to GE using allsix (6) forces.
Part C Provide one (1) suggestion for each of the following as it
relates to the future of GE: what to watch closely (threats and
weaknesses), what to assess for change (opportunities), and what to
maintain and build upon (strengths). Then make one (1) recommendation
for GE’s next strategic move.
Sample Solution