Create an ORIGINAL Positioning Statement and Motto for one (1) of the following
brands: Tesla, SmoothieKing, Suave, or Nintendo.
Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by
Option A
Option B
Option C
Option D
A. Tesla
General Brand Marketing
Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage
products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission
future, the better.
Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn't need to
compromise to drive electric - that electric vehicles can be better, quicker and more fun to drive than gasoline
cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and
storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zeroemission future, the better.
B. Smoothie King
Smoothie King first introduced the nutritional fresh-blended smoothie in 1973 when founder Steve Kuhnau
began experimenting with mixing real fruit, nutrients and proteins in a blender at home. Soon enough, his
concoctions began to have a positive impact on his health, which spawned the creation of the first Smoothie
King.
We believe each day is filled with promise and possibility. And our purpose is to help you get the most out of it.
That’s why each of our ingredients is chosen carefully, and every one of our blends is crafted masterfully. So
you can be your best self, live your best life, and rule the day.
C. Suave
Suave® products offer great quality beauty and grooming solutions for the entire family to help you look good,
smell good and feel good every day. For over 75 years, the brand has provided high-quality, value products
that work as well as premium brands. In 2016, Suave® introduced new products across its diverse portfolio to
bring great quality beauty to everyone.
D. Nintendo
At Nintendo we are proud to be working for the leading company in our industry. We are strongly committed to
producing and marketing the best products and support services available. We believe it is essential not only to
provide products of the highest quality, but to treat every customer with attention, consideration and respect. By
listening closely to our customers, we constantly improve our products and services.
Sample Solution