In this assignment, you will create an ORIGINAL Positioning Statement and Motto for one (1) of the following brands: Tesla, SmoothieKing, Suave, or Nintendo.
Select only one (1) brand. Use the information listed, as well as your own research, to assess the brand by completing the template located in the Blackboard online course with your ORIGINAL analysis on the business. At the end of the template, be sure to develop what you believe would be a new or better positioning statement and motto for the brand.
Submit the completed template in the Week 4 assignment submission link, located in the blackboard online course.https://blackboard.strayer.edu/bbcswebdav/institution/MKT/100/1182_ellard/Week%204/LastName_FirstName_Week4_Assignment1.docx
Submit the completed template via the Assignment 1 submission link.
*Remember to only select one (1) brand from the options below (click on Option A, B, C, and D to view each available brand).
Option A
Option B
Option C
Option D
Tesla
Chrysler in motion
General Brand Marketing
Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.
Tesla was founded in 2003 by a group of engineers who wanted to prove that people didn’t need to compromise to drive electric – that electric vehicles can be better, quicker and more fun to drive than gasoline cars. Today, Tesla builds not only all-electric vehicles but also infinitely scalable clean energy generation and storage products. Tesla believes the faster the world stops relying on fossil fuels and moves towards a zero-emission future, the better.
Sample Solution