Power and influence within organizations can come from many sources and can look very different depending upon how you observe it. Likewise, influence may come in many forms and leaders may be more effective in influencing some audiences than others. This is true for both what happens internally in an organization and in how that organization interacts with it's external environment (with customers, community, etc.).
In your respective industry, highlight two examples (CHOSEN INDUSTRY AND COMPANIES: ONE FROM VERIZON, ONE FROM SPRINT):
Describe one specific example of a situation where an organization successfully influenced the public in order to regain their reputation and trust following a scandal or other public relations disaster. What role did the organization's leadership have that made this attempt at influence successful?
Conversely, describe one specific example of a situation where an organization was unsuccessful in regaining their reputation and the public's trust following a scandal or other public relations disaster. What role did the organization's leadership have that made this attempt at influence unsuccessful?
Sample Solution