Practitioner’s concerns are important in showing relevance but these are not evidence. You may use, sparingly, references from industry sources such as: warc.com, hbr.org, Admap, Mckinsey.com, Nielsen database, bcg.com.
Do not be superficial; if the question is wide, cover some part of the answer in reasonable depth. It is important to indicate doubts about evidence and theory. Use subheadings where necessary. References should be cited in the text e.g., Smith (2007), and then fully listed in alphabetic order at the end. You must always give the authorship of work that you use, otherwise, it is plagiarism. Please follow Harvard Referencing for business students.
Answer the following:
Report research evidence on how consumers respond to price. Choose one part of pricing research and report evidence, theory, and practical applications.
Sample Solution