Pregnant mothers
Order Description
The target audience: Pregnant mothers
Your leaflet should be:
a. No more or less than two pages. One additional page of references is permitted.
b. Approximately 1000 words equivalent, in" rel="nofollow">includin" rel="nofollow">ing images. The actual word count will vary dependin" rel="nofollow">ing on how many relevant images you in" rel="nofollow">include, from experience it is
usually approximately 700 words.
c. Aimed at a specific target in" rel="nofollow">interest group, and as such should be at a level that is appropriate and understandable for that group. Complex drug in" rel="nofollow">information such as
metabolism or mechanism of action is not suitable. The aim of this assignment is to demonstrate your ability to get relevant in" rel="nofollow">information across to a non-expert
audience, not to your fellow students.
The easiest way to construct the leaflet is to use Microsoft Word or Adobe Illustrator, and convert the fin" rel="nofollow">inished file to PDF. Leaflets should clearly fold in" rel="nofollow">in 2 or 3
when prin" rel="nofollow">inted. However there will be no deduction of marks for small formattin" rel="nofollow">ing issues. We are more in" rel="nofollow">interested in" rel="nofollow">in your ability to get the message across than your
skills at origami.
Markin" rel="nofollow">ing guide:
Content(8marks)
It is expected that the leaflet will contain" rel="nofollow">in appropriate in" rel="nofollow">information at the level of knowledge of the target group. For example, detailed scientific in" rel="nofollow">information is not
suitable for high school students. One of the main" rel="nofollow">in aims of this assignment is to distil in" rel="nofollow">information to a suitable level for the target audience to fully understand the
issue bein" rel="nofollow">ing discussed.
Labellin" rel="nofollow">ing(3marks)
The leaflet should be clearly labelled to in" rel="nofollow">include the topic under discussion. It should also be split in" rel="nofollow">into sections so that, at a glance, important parts of the topic
are brought to the attention of the user. It should also contain" rel="nofollow">in the name of the author.
Images (4 marks)

Images should be at an appropriate level for the audience, relevant to the topic and not simply in" rel="nofollow">included to take up space. Any complex figures should be clearly
explain" rel="nofollow">ined in" rel="nofollow">in the text.
4. Formattin" rel="nofollow">ing(3marks)
The leaflet should be clearly formatted as a leaflet. Small formattin" rel="nofollow">ing issues such as non-alignment of figures will not be penalised.
5. Referencin" rel="nofollow">ing(2marks)
Leaflets generally do not have rigorous academic referencin" rel="nofollow">ing, but will contain" rel="nofollow">in citations for important source material, such as government reports or scientific tables
or graphs. It is essential that these are acknowledged. A leaflet should also in" rel="nofollow">include lin" rel="nofollow">inks or concise in" rel="nofollow">information on where to go for further advice.