present and compare customer journeys

present and compare customer journeys Order Description   Information about the assignment and how to submit A) THE REPORT – WHAT YOU ARE BEING ASKED TO SUBMIT submit a written report of 1500 words (+/- 10% - not including reference list) where you are expect to present and compare customer journeys that start with a customer need and include online search, evaluation, purchase and post purchase stages of two different ecommerce websites of their choice. You are encouraged to refer to the document “CASE Guide to Report Writing”. You might use the headings shown in this briefing or you may use your own headings; what is important is that you clearly cover all areas outlined below in a way that can be marked. You can be as creative as you like in using visuals, graphs and charts to present your arguments.