• Watch the entire Lynda.com press release tutorial.
• Read this article explaining backgrounders from About.
• Look over this corporate backgrounder example from scribd.
• Review this CBS article about writing press releases.
• Review another sample press release from freelancewrite.
• Write a short press release and backgrounder about yourself.
Task 2: Media Messaging Analysis
In order to successfully complete this written analysis:
• Learn about Burma Shave on Wikipedia.
• Watch this Burma Shave video.
• Explore the Burma Shave campaign further.
• Watch this Dollar Shave Club video.
• Read this article about the Dollar Shave Club campaign.
• Write your response to the prompts below.
• Post your edited report in this discussion board.
Using what you learned about the two media campaigns, address the following prompts in the form of a written analysis in the discussion board below:
• Compare and contrast the two media campaigns from a historical perspective. How are they alike? How are they different?
• How did each campaign reach its target audience? Why was this so effective at the time?
• Based on your research, which media campaign was the most groundbreaking for its time? Why?
Sample Solution