Pick a company/brand that you are interested in, and follow it on social media. Most companies have public Facebook, Instagram, and Twitter feeds, so you do not need to have the accounts in order to see what the company is posting.
Examine what the company is doing across these feeds, and write a paper discussing your findings. Some areas you might want to consider:
who is/are the target market(s) for the messages?
does the company change the message across the different social media platforms?
does the company interact with its followers (respond to posts)?
which posts were effective or ineffective and why?
Sample Solution