Pricing Strategies - Competitive advantage, strategy and innovation - Growth and internationalisation

Order Description Question 1. Pricin" rel="nofollow">ing (600 words) 20% After providin" rel="nofollow">ing an overview of pricin" rel="nofollow">ing strategies used by firms, provide specific examples of pricin" rel="nofollow">ing strategy used by your company and critically evaluate them usin" rel="nofollow">ing the concepts and models learned in" rel="nofollow">in the course (this in" rel="nofollow">includes suggestin" rel="nofollow">ing adoption of pricin" rel="nofollow">ing strategies). Question 2. Competitive advantage, strategy and in" rel="nofollow">innovation (800 words) 25% In a famous article titled “What is strategy” published on the Harvard Busin" rel="nofollow">iness Review (HBR), prof. Michael Porter argues that operational effectiveness is not strategy. It creates competitive convergence but doesn’t lead to sustain" rel="nofollow">ined competitive advantage. After explain" rel="nofollow">inin" rel="nofollow">ing what operational effectiveness is, discuss what accordin" rel="nofollow">ing to Porter, firms should do to gain" rel="nofollow">in sustain" rel="nofollow">ined competitive advantage. Usin" rel="nofollow">ing Porter’s approach and referrin" rel="nofollow">ing to the examples he makes in" rel="nofollow">in the article, analyse your firm’s strategy. Does your firm have a clear strategy based on a competitive advantage likely to be sustain" rel="nofollow">ined in" rel="nofollow">in the future? Note, in" rel="nofollow">in a different article titled “From competitive advantage to corporate strategy” also published on the HBR prof. Porter discusses the difference between the concepts of competitive strategy and corporate strategy. Keep in" rel="nofollow">in min" rel="nofollow">ind this difference not to make confusion when answerin" rel="nofollow">ing your portfolio question. Corporate strategy (and diversification) should be discussed in" rel="nofollow">in the answer on growth. Question 3. Growth and in" rel="nofollow">internationalisation (1,600 words) 25% 3.1. Growth (800 words) After briefly summarisin" rel="nofollow">ing your firm’s growth strategy to date, evaluate prospects for future growth, and in" rel="nofollow">in particular the role that external growth may play in" rel="nofollow">in the future of your company. In so doin" rel="nofollow">ing, scan the market for another company that your firm could use to grow externally and justify your choice in" rel="nofollow">in the light of the concepts and case studies covered in" rel="nofollow">in the course. Comparin" rel="nofollow">ing the different possible arrangements (merger, acquisition, alliance, JV; horizontal, vertical, conglomerate), specify those that would best suit your company the most, and analytically and critically discuss what would be the expected advantages, disadvantages and challenges for the company.