Primark expansion to Nigeria. Module name: Global Marketing strategy and practice

Primark expansion to Nigeria. Module name: Global Marketing strategy and practice Order Description Module name: Global Marketing strategy and practice Assessment Brief/ Task The detailed requirements for this task are as follows: This is an individual assessment. Using the organisation that you selected in assessment 1(The selected organisation is Primark) you have now to write a strategic market entry plan to launch the organisation (Primark) in to the selected market (The market is Nigeria). Your plan needs to cover the following areas: • (1) Market entry- what is the market entry strategy that would be most appropriate for the organisation (Primark) in the international market (Nigeria). Justify this selection. • (2) Marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be. • (3) Suggested organisation structure for managing the international operations and justify why this is the most appropriate • (4) Give a critical review of how logistics and supply chain would play a large part in the success or otherwise of this operation. You should use recognised strategic international marketing models or frameworks as far as possible to present your information. …………………………………………………………………………………………………………………………………………………………… Structure: (Report structure) • Title page • Table of contents • Executive summary • Introduction & background • Main body (you need to include the four points of the question, and also use heading and subheadings) • Conclusion • Recommendations (2 or 3 recommendations briefly) • References ……………………………………………………………………………………………………………………………………………………………. References: (Harvard Style) It is important to include citation in within the text. 20 references, use academic journal articles and text book, and do not use too many websites max 3 or 4 websites. …………………………………………………………………………………………………………………………………………………………… Important notes: For the task number 1 you need to select the appropriate market entry strategy and give justification why you selected this strategy. – I have provided power point lecture slides about the modes of entry, also you need to support this with the theory, on the same slides you will find 3 theories, which include internationalisation Theory, Internalisation Theory, and Eclectic or OLI Theory, select one theory which is appropriate to the selected market entry strategy. For task number 2 you need to include marketing mix-adaptation or standardisation of each element and what would the specific changes, if any, be. (Marketing mix 4 p's: product, price , promotion and place). Remember to check the PowerPoint slides that will be attached; they include topics regarding each task e.x organisational structure and supply chain management.