- Implementation and action programs
• Spells out how your marketing strategies will be turned into specific action programs that answer the following questions: What will be done? When will it be done? Who will do it? How much will it cost?
• People and process: who will be involved to implement the plan? Any organization changes needed? Does the company need to recruit new talents to implement the plan? Does the company need to hire external agencies to implement the plan?
• Craft a Gantt chart of key activities (urgent and important) that the company should undertake in the plan time frame
Sample Solution