Principles and Practice of Marketing

As a Marketin" rel="nofollow">ing consultant for A Busin" rel="nofollow">iness Consultants Ltd you are required to prepare a 3,000 word report to the Marketin" rel="nofollow">ing Director of an organisation of your knowledge coverin" rel="nofollow">ing the followin" rel="nofollow">ing questions. 1. Apply and analyse the “SAVE” techniques your organisation uses within" rel="nofollow">in its marketin" rel="nofollow">ing strategy. 40 marks. 2. Chaffey and Smith( 2002), identify the “5s” of in" rel="nofollow">internet marketin" rel="nofollow">ing. Explain" rel="nofollow">in each S and analyse the effectiveness of each one in" rel="nofollow">in the marketin" rel="nofollow">ing strategy of your organisation. 30 marks 3. Evaluate the use of 2 of the followin" rel="nofollow">ing marketin" rel="nofollow">ing models in" rel="nofollow">in your chosen organisation. ( You are recommended to choose the 2 models most relevant to your organisation) – Ansoff’s Growth Matrix, Porter’s Generic Strategies, Boston Matrix, TQM 30 marks You are also required to prepare a 500 word background report describin" rel="nofollow">ing the current marketin" rel="nofollow">ing strategy of your organisation. Although this background in" rel="nofollow">information will not contribute towards your fin" rel="nofollow">inal grade, it will provide the research on which to build your graded answers. THIS SHOULD NOT BE A HISTORY OF YOUR CHOSEN ORGANISATION. You should NOT choose from the followin" rel="nofollow">ing organisations- Tesco, Apple, Sain" rel="nofollow">insbury’s or McDonalds. Answer outlin" rel="nofollow">ine 1. Apply and analyse the “SAVE” techniques your organisation uses within" rel="nofollow">in it’s marketin" rel="nofollow">ing strategy. 40 marks. Explain" rel="nofollow">in how SAVE techniques work in" rel="nofollow">in unison with the traditional marketin" rel="nofollow">ing mix. Outlin" rel="nofollow">ine each of the four elements of SAVE. Apply each of the four elements of SAVE to the marketin" rel="nofollow">ing strategy of your chosen organisation. Comment on the effectiveness of SAVE in" rel="nofollow">in the marketin" rel="nofollow">ing strategy of your chosen organisation. Make justified recommendations as to how your organisation could improve the use of SAVE techniques. 2. Chaffey and Smith( 2002), identify the “5s” of in" rel="nofollow">internet marketin" rel="nofollow">ing. Explain" rel="nofollow">in each S and analyse the effectiveness of each one in" rel="nofollow">in the marketin" rel="nofollow">ing strategy of your organisation. 30 marks Sell Serve Speak Save Sizzle. Explain" rel="nofollow">in how each of the five will benefit through e-marketin" rel="nofollow">ing Highlight how each benefit can be delivered Give examples of typical objective. NB- Apply all poin" rel="nofollow">ints to your organisation. 3. Evaluate the use of 2 of the followin" rel="nofollow">ing marketin" rel="nofollow">ing models in" rel="nofollow">in your chosen organisation. ( You are recommended to choose the 2 models most relevant to your organisation) – Ansoff’s Growth Matrix, Porter’s Generic Strategies, Boston Matrix, TQM 30 marks Select two models only - equal weightin" rel="nofollow">ing for each. Explain" rel="nofollow">in each model- support graphically if appropriate. Consider the application of each model in" rel="nofollow">in your organisation- comment on the effectiveness. Recommend how the application of each model could be improved within" rel="nofollow">in your organisation.