Choose one of the following topics. Ensure that in developing your presentation you take a stance (i.e. argued point of view) on the topic a. gather evidence to support this stance (in the same way as expected the essay assignment). Also note that you are expected to incorporate sources and supporting case study material from beyond the resources of this course.
Topic 1:
Public relations has the capacity to contribute substantially to effective democracy in democratic societies. Material from modules 1 and 2 may be used as resources for the development of your presentation.
Topic 2:
Public relations has a major role to play in improving public health and well-being through social marketing based campaigns. Material from modules 1 and 2 may be used as resources for the development of your presentation.
Topic 3:
Public relations can function as an organisation's social conscience ensuring good corporate citizenship by meeting the obligations of corporate social responsibility (CSR). Material from modules 1,2 a. 3 may be used as resources for the development of your presentation.
Topic 4:
Despite being commonly confused with the profession of marketing, public relations is very distinct from marketing as evidenced by it purpose (e.g. aims) and its practices. Material from modules 1 and 2 may be used as resources for the development of your presentation.
Sample Solution