PRINCIPLES OF MARKETING

D​‌‌‌‌‍‌‍‌‍‌‌‌‍‌‍‌‍‍‌​evelop a creative strategy and campaign theme for selling Life Insurance Describe a campaign theme that can be applied to sell Life Insurance. Provide rationale for the theme. Develop the “creative” for two of the following: print, TV, radio, direct mail, outdoor. Describe the following. Examples of visual or multimedia elements that you would like to see in the chosen ad.                                                

Sample Solution