Principles of Marketing

Review this auto ad. https://www.ispot.tv/ad/A3HU/mini-countryman-add-stories-song-by-jake-bugg
Determine the target customer/market that the vehicle in the ad would appeal to. In your post, give information about the target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc.

Sample Solution