Answer the following questions based on the documentary Print the Legend (2014). (on Netfiix). Base your answers on the documentary alone, unless I have specified within the question that you can use external sources as well. When you use external sources provide citations as well. Please provide a formal submission of around 500-800 words. The assignment is due by Monday, April 15th (11:59 pm). Late submissions will carry penalties.
Questions:
- Among the firms discussed in the documentary, which are the two main first-mover firms and which are the two main follower firms in the 3D printing industry as a whole? How did the followers differentiate themselves from the first-movers?
- Provide one instance for each firm identified in question 1, where the firm faced a clear challenge in connecting with the consumer market and discuss how each firm went about dealing with the challenge.
- What does it mean to be a prosumer in the context of the documentary? Provide 3 clear examples of how 3D printing can be used by prosumers (you can use external sources as well).
- What were some of the compromises that Makerbot had to make in growing and becoming a bigger company? Do you think these compromises were worth it (you can talk about its worth from any one or more of the following perspectives: founder/ consumer/ employees/ community/ company performance and growth/ company survival)? Why or why not? (you can use external sources as well).
- Quote your favorite line (one and only one) from the documentary- a line that gave you new perspective or that you agreed or disagreed with strongly, and explain why it is your favorite line.
Sample Solution