Description
FOCUS: Solve the public relations crisis. However, you must first determine the underlying issue of what you guess caused the contamination. Please double-space the final problem statement 3-sentence paragraph.
1) FIRST: Type out the who, what, why and when of the case.
WHO: Stephen Williamson, chief executive officer of Odwalla Inc., faces….OR must do what after what happened….
WHAT: 1) Context (what happened, state facts—1 sentence)
2) Underlying issue (guess what caused the outbreak)
3) Recommendation/Final solution (solve the PR crisis—get ideas from
the assignment readings). It is recommended that Williamson….
WHY: Why is it important that the decision maker resolve the problem and what could happen if he doesn’t?
WHEN: When should he start resolving the problem/public relations crisis? Make it measurable. 24 hours. Two days. Two months, etc.
2) SECOND: Type a strong topic sentence summing up the context and underlying issue, after you name the decision maker. Always start with the decision maker, title and company. Stephen Williamson, chief executive officer of Odwalla Inc., faces what after what happened? Or you could start by summing up the context and the recommendation. There’s no one way to write a problem statement, but always start with the decision maker and context in a topic sentence that sums up the issue so the reader quickly understands what’s at stake.
3) THIRD: Type the rest of the info above into a tight 2- to 3-sentence problem statement, starting with the name of the decision maker (name, title, company). Write complete sentences and double-space.
Sample Solution