Product Analysis

Order Description Choose a nationally known Australian product that you thin" rel="nofollow">ink has a potential in" rel="nofollow">international market. The company should be Australian owned. Your task for your company will be to show how this product can be marketed to another country. The in" rel="nofollow">industries you can explore are: Sports, Cosmetics, Win" rel="nofollow">ine, Clothin" rel="nofollow">ing and Culin" rel="nofollow">inary Equipment. Other products must be discussed with the Instructor. This is an in" rel="nofollow">internal document to be circulated to your board, your managers or your team dependin" rel="nofollow">ing on the size of the busin" rel="nofollow">iness. Your product analysis will be in" rel="nofollow">in three parts: 1. A 100-word busin" rel="nofollow">iness letter to the CEO and Board of Directors or Owners statin" rel="nofollow">ing your enthusiasm for the product and the positive aspects of this venture. 2. A 100-word executive summary givin" rel="nofollow">ing a brief view of the foreign market in" rel="nofollow">includin" rel="nofollow">ing a description of prospective consumers and a specific country where the product might be successful and why. 3. An 800-word campaign strategy explain" rel="nofollow">inin" rel="nofollow">ing the method of distribution, the form of advertisin" rel="nofollow">ing and the long-term marketin" rel="nofollow">ing program for your product.