Product Analysis

Outline potential new product or service concepts for the category that are felt to have promise for the company and what it functionally offers category users that is new or unique in the category. Provide support or evidence for each of the new product or service concepts for why it is felt each is promising for generating incremental business for the company. What are potential pitfalls or barriers for each of the concepts for consumers’ perceiving a product or service that is of interest to them? How would you recommend proceeding to screening the new concepts with consumers?        

Sample Solution