Product analysis
Choose ONE of the following product categories. Each category has a product and its own 2 main competitors.
Product Categories & Brands:
Category 1: Under Armour Athletic Footwear – HOVR Mach 5 Running Shoes (Specific Color: e.g., “Black/White”)
Nike: Revolution 6 Running Shoe
Adidas: Adizero Adios Pro 3 Running Shoes
Your task is to develop a report that evaluates these 3 points:
- Introduction & Market Analysis.
- Market Overview: Provide a data overview of the chosen product category (Athletic Footwear global market). Include the following: o Total market volume (units or $) year-over-year growth rate. Mention your source.
o 3 brands global Market share (%). Mention your source.
o If you can find it, Sales volume (units or $) or revenue. Mention your source.
Sample Answer
Report: Competitive Market Analysis – Athletic Footwear
1. Introduction & Market Analysis
Market Overview: Athletic Footwear
The global athletic footwear market is a dynamic and expansive sector, driven by factors such as increasing health consciousness, rising disposable incomes, and the growing popularity of sports and fitness activities.
- Total Market Volume and Growth:
- According to Statista, the global sports footwear market was valued at approximately $138.97 billion in 2023. It is projected to grow at a CAGR of roughly 4.13% from 2024 to 2028. This reflects consistent year-over-year growth, driven by evolving consumer preferences and technological advancements in footwear design.
- Source: Statista (Global sports footwear market – statistics & facts)
- Global Market Share (Approximate):
- Nike: Holds the largest market share, estimated to be around 40%.
- Adidas: Holds a significant portion of the market, estimated to be around 20-25%.
- Under Armour: Holds a smaller, yet notable share, estimated to be around 3-5%.
- Please note: Market share percentages can vary based on the specific region and research firm providing the data. These are broad global estimations.