Product/Audience Match Analysis

. List Current Audiences. List various audiences (at least 8) to whom you currently market yourself
on a daily, weekly, or other periodic basis. These might include potential employers, current
employers, friends, family, teachers, various societal segments, social groups, customers,
colleagues, employees, store personnel, vendors/suppliers, social media audiences, etc. Don’t
forget that these audiences might be face-to-face, online, over the phone, etc. For each audience,
be extremely specific as to who this audience is. Don’tjust say “store employees” when you can say
“the early morning employees at the Starbucks that I go to every weekday.” Don’t just say “my coworkers” when you can say “my co-workers Cristina, Derek, and Victoria who work in the cubicles
next to mine.”

1. Importance of Current Audiences. For each of the 8+ current audiences, provide some insights
   as to why each particular audience might be important to you in your marketing yourself efforts.
   How can impressing each audience help you?
2. What Current Audiences Want From You. Finally, for each of the 8+ current audiences you listed,
   write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they
   would desire in a person such as you. Although there may be some similar traits or characteristics
   across the audiences you listed, each audience likely will desire some unique characteristics as well.
3. List Prospective Audiences. Your next step is to add at least three new “prospective” target
   audiences to whom you would like to market yourself in the near or distant future. Again, they can
   be potential employers in a particular industry, friends, social groups, customers, fans, readers, etc.
   While it’s good to be specific as to the industry, type of people, etc., you don’t have to be as specific
   as you were in Step 1 because you may not know the details of these audiences yet.
4. Importance of Prospective Audiences. As you did in Step 2 with your “current” audiences, for each
   of the 3+ “prospective” audiences, provide some insights as to why each particular audience might
   be important to you in your future marketing yourself efforts. How can impressing each audience
   help you?
5. What Prospective Audiences Want From You. For each of the 3+ “prospective” target audiences,
   write down at least three characteristics (features, attributes, skills, traits, values, etc.) that they
   would desire in a person such as you. Because you may not really know these audiences very well,
   you may end up estimating this section more than the other ones. Nevertheless, consider what
   characteristics would be important to each audience.
6. Product/Audience Match. Now consider how well you’re matching your Product You with the
   desired attributes of the (at least 8) current audiences and the (at least 3) prospective audiences
   that you listed. Discuss the matches as well as the discrepancies (the instancesin which you don’t
   match).

Sample Solution