- Choose a product and brand that you like and/or use.
What are some factors that are likely to affect demand for this product? How can the marketer "shift the
curve to the right"?
From the cost perspective, what are some examples of fixed and variable costs for this kind of product?
- You may have seen examples of pricing that seem to be designed to confuse consumers, and other
pricing tactics that just seem unfair (for both consumers and smaller competitors). Discuss at least one
real-life example (from your perspective) of this kind of tactic (use appropriate marketing terms/concepts
as discussed in the book).
Sample Solution