Think of product or service from two different companies. Select one advertisement that is ethical
and one that you considered to be unethical. The product or service you choose needs to be the
same for both the ethical and unethical advertisement (For example SODA: Brand A uses living
celebrities versus Brand B used deceased celebrities, or JEANS: Brand A uses realistic model body
types versus Brand B was too sexually inappropriate.
There must be a cover page with a heading
Please include introduction and conclusion
Why is the advertisement ethical
Why is the advertisement unethical
The outcome of the sales of the product or service for both type of advertisements
What would you change differently from the advertisements
If you could create your own advertisement for this product or service how would you setup the
marketing campaign differently
Sample Solution