Develop a project management plan based on the company you selected to create in Module 1.
The basic processes of project planning are typically:
- Identify the goal of the project.
- Map out the scope.
- Develop an outline or plan.
- Share this initial idea with your team.
- Finalize your plan.
- Use a Gantt chart to keep things organized.
- Distribute your project management plan.
- Hold a project postmortem.
However, for this assignment, the project management plan for your chosen business will contain steps 1 3 (in bold above). Follow those three steps as discussed in the following resource:
Ciccarelli, D. (n.d.). How to create a project management plan (step by step). https://www.goskills.com/Project-Management/Resources/How-to-create-a-project-management-plan
Conduct research of your own in these areas and provide some details that you think are appropriate for these sections of your project management plan. There are many examples of project management plans online, so you can use one as an example to follow.
Keys to the Assignment
• Your paper should be 4-5 pages long (not including title and reference pages).
• Use at least 2 peer-reviewed academic resources from the Trident Online Library about concepts covered in this assignment.
• Explain your content using terminology and concepts introduced in this module.
• Cite all sources and provide a reference list using APA format.
Full Answer Section
1.3 Project Objectives:
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Define specific, measurable, achievable, relevant, and time-bound (SMART) objectives for the project. These objectives should be directly tied to the project description and overall goal.
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Objective 1: Develop and finalize product formulations for three new eco-friendly cleaning products by [Target Date].
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Objective 2: Design and implement sustainable packaging solutions for the new product line by [Target Date].
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Objective 3: Launch a marketing campaign targeting environmentally conscious consumers by [Target Date].
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Objective 4: Achieve a minimum of [Target Percentage] market share within the eco-friendly cleaning product category within the first year of launch.
1.4 Success Criteria:
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Define the specific criteria that will be used to measure project success. This could include achieving specific sales targets, customer satisfaction ratings, or brand awareness metrics.
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Success Criteria 1: Achieve a sales target of [Target Dollar Amount] for the new product line within the first year of launch.
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Success Criteria 2: Achieve a customer satisfaction rating of [Target Percentage] based on post-purchase surveys.
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Success Criteria 3: Increase brand awareness by [Target Percentage] within the target market within the first six months of the launch campaign.
2. Map Out the Scope of the Project
2.1 Deliverables:
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List all the deliverables that will be produced by the project. These can be physical products, reports, marketing materials, etc.
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Deliverable 1: Three finalized and tested eco-friendly cleaning product formulations.
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Deliverable 2: Sustainable packaging prototypes for each new cleaning product.
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Deliverable 3: Comprehensive marketing campaign plan targeting environmentally conscious consumers.
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Deliverable 4: Launched website and social media channels promoting the new product line.
2.2 Project Exclusions:
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Define any aspects that are not included in the project scope. This helps to clarify expectations and avoid scope creep.
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Exclusion 1: Development of a separate e-commerce platform for the new products (may be considered in a future project).
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Exclusion 2: International market expansion for the new product line (initial focus on domestic market).
2.3 Stakeholders:
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Identify all the individuals or groups who have an interest in the project's outcome. This could include internal stakeholders (e.g., project team members, executives) and external stakeholders (e.g., suppliers, customers).
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Internal Stakeholders: Project Manager, Product Development Team, Marketing Team, Sales Team, Executive Management.
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External Stakeholders: Suppliers of raw materials and packaging, Manufacturing partners, Retail distribution channels, Environmental advocacy groups (potential partners).
3. Develop an Outline or Plan
3.1 Work Breakdown Structure (WBS):
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Create a high-level Work Breakdown Structure (WBS) that outlines the major phases of the project and the key tasks involved in each phase.
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Phase 1: Product Development
- Task 1.1: Market Research and Competitive Analysis
- Task 1.2: Develop Product Concepts and Formulations
- Task 1.3: Prototype Testing and Refinement
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Phase 2: Packaging Development
- Task 2.1: Research Sustainable Packaging Options
- Task 2.2: Design and Prototype Packaging Solutions
- Task 2.3: Testing and Selection of Final Packaging
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Phase 3: Marketing & Launch
- Task 3.1: Develop Marketing Campaign Strategy
- Task 3.2: Design Marketing Materials and Content
- Task 3.3: Launch Marketing Campaign Across Channels
- Task 3.4: Product Launch and Distribution
3.2 Timeline:
Sample Answer
Project Management Plan: [Your Company Name] - [Project Name]
1. Identify the Goal of the Project
1.1 Project Title: [Insert Project Name Here]
1.2 Project Description: Briefly describe the project in one or two sentences. What problem are you trying to solve or what opportunity are you trying to capture?
Example: (Replace with details specific to your chosen company)
Our project aims to develop and launch a new line of eco-friendly cleaning products for the [target audience] market. This project will capitalize on the growing demand for sustainable cleaning solutions and expand our product portfolio.