Full Answer Section

Challenges:

• The mature marketplace is a diverse group with a wide range of needs and preferences.
• The mature marketplace is often bombarded with marketing messages from a variety of healthcare providers.
• The mature marketplace may be reluctant to change their healthcare providers or to try new healthcare services.

Recommendations:

To reach the mature marketplace, healthcare organizations need to develop targeted marketing campaigns that address the unique needs and preferences of this group. Organizations should also focus on building relationships with mature consumers and on providing them with personalized care.

How this proposal compliments or conflicts with the organization’s current marketing strategy:

This proposal is complementary to the organization’s current marketing strategy if the organization is already targeting mature consumers. However, if the organization is not currently targeting mature consumers, this proposal would require a significant shift in marketing strategy.

Proposal 2: Marketing Healthcare Services to International Consumers

Opportunities:

• The global healthcare market is growing rapidly. By 2025, the global healthcare market is expected to reach $11.9 trillion.
• Many international consumers are looking for high-quality healthcare services.
• The organization has a competitive advantage in the international market due to its experience and expertise.

Challenges:

• The international healthcare market is complex and fragmented.
• The organization may need to make significant investments to enter new international markets.
• The organization may face cultural and regulatory challenges in new international markets.

Recommendations:

To reach international consumers, the organization needs to develop a comprehensive international marketing strategy. This strategy should include identifying target markets, developing tailored marketing messages, and building relationships with key stakeholders. The organization should also make sure to comply with all applicable laws and regulations in the markets it enters.

How this proposal compliments or conflicts with the organization’s current marketing strategy:

This proposal is complementary to the organization’s current marketing strategy if the organization is already targeting international consumers. However, if the organization is not currently targeting international consumers, this proposal would require a significant shift in marketing strategy.

Which proposal best supports the marketing opportunities outlined by the firm’s CEO?

The best proposal for the organization will depend on its specific circumstances. If the organization is looking to expand its reach and grow its business, then marketing healthcare services to international consumers may be the best option. However, if the organization is not well-positioned to enter the international market, then marketing healthcare services to the mature marketplace may be a better option.

Recommendation to the CEO

I recommend that the CEO conduct a thorough assessment of the organization’s strengths, weaknesses, opportunities, and threats before making a decision about which marketing strategy to pursue. The CEO should also consider the organization’s budget and resources when making this decision.

Once the CEO has considered all of these factors, they can develop a marketing plan that outlines the specific steps that the organization will take to implement the chosen strategy.