Your proposal should include:
(1) Introduction to the Science or environmental issue that you want to communicate to the public, and why it is important. Include at least 3 references.
(2) Target audience for your communication campaign. Why did you select this audience?
(3) Risk factors that need to be understood by target audience
(4) Technical scientific factors that need to be understood by target audience
(5) Potential communication outcomes, for example:
Increase knowledge about XXXX
Understand risk of XXXX in XXXX context
Adopt a more favorable/unfavorable attitude about XXXX
Adopt or discontinue XXXXX behavior
Sample Solution