Company Profile (1 page)
Briefly describe the company you are representing, Victoria Park Medispa (here is the website: https://vicpark.com/ ) and its role in the supply chain. Give an indication of its size, importance to industry (that is, its position in the marketplace - major or minor player), growth potential, size of its sales force and its product assortment, including the product/product line you are representing, which is called MD Formula ( here is some description of it on this webpage: https://vicpark.com/md-formula-victoria-park/ ) and any other information you consider important.
Note:
The product assortment/product line can be listed in an exhibit. For more info on products available, check their Instagram @victoriaparkbtq
Place copies of all documents used for reference in a separate appendix.
The lndustry (1 to 2 pages)
Provide a description of the skin care industry and product category you have selected - including the size of the Canadian market, growth rate, major competing manufacturers (direct or indirect) and key prospects, as well as any other information you consider important. Competitors may be direct, that is manufacturing the same type of product, or indirect, that is, manufacturing a substitute product that fulfills the same need. At least 3 competitors must be identified and profiled and must be located in Montreal, Quebec, Canada. One of them is Institut esthederm paris for example but please do not use Dermapure as an example of a competitor. lndustry data may be shown in tables and exhibits (not part of the page maximum), but the significance of the information must be discussed in the body of the main report and place a copy of all material used for reference in a separate numbered appendix, including web pages, articles from trade magazines, the popular press, and printouts of reports from databases.
Prospecting Methods
ldentify 3 appropriate prospecting methods that can be used to develop sales leads for your
particular product, which is the MD Formula line of product, from those presented in class discussions (attached a pdf for prospect method info you can use). For each method selected briefly explain how you would use it, justify why it is a suitable approach given the company you are representing, Victoria Park Medispa, and why it is superior to the methods you rejected.
Also, illustrate with examples, how you would specifically apply each method? For example, if you are recommending a list, research lists and attach a sample of the listing from a list broker (please do not purchase the list!), or if you are recommending a blog, attach a page that demonstrates how that specific blog is relevant, and so on. Place your sample pages in a separate appendix.
Sample Solution