Project Stage 4 – Advertising Plan
NOTE: If the question is worth 3 points, then write at least three sentences (no less than that) – Professor’s Feedback
Instructions:
• Explain where your target audience could obtain your product, service, or idea. 2pts
o Student clearly explained with examples where your target audience could obtain your product, service, or idea.
• Describe four types of advertisement that you know of. 5pts
o Student clearly described with examples four types of advertisement.
• Use data to justify which form of advertisement has proven to be the most effective. 5pts
o Student used data to justify which form of advertisement has proven to be the most effective.
• State four types of product, service, or idea that would benefit best from social media marketing. 5pts
o Student with examples clearly stated four types of product, service, or idea that would benefit best from social media marketing.
• Explain which two, out of the four that you described above, you would use to inform your target audience. (Money is not an option, spare no expense on advertising.) 5pts
o Student clearly explained with examples which two, out of the four advertisements that you described above, you would use to inform your target audience.
Structure and organization. 3pts
Flawless spelling and punctuation. 1.5pts
Use actual data to determine if the product will be successful. Compare to offerings that are similar. Cite using APA style. 1.5pts
Questions were answered in paragraph form. Make each answer to each question an individual paragraph. Use Level 1 heading to separate the paragraphs. 1.5pts