Promotion: This section will provide a comprehensive look at the promotional strategies of Tesla Inc. Begin with a look at the promotional objectives or themes used by this company. From there, review the promotional mix. This should include a preliminary discussion of the importance of Integrated Marketing Communications (IMC) to Tesla Inc. Promotion methods such as personal selling mass selling (advertising and publicity), and sales promotion should all be addressed in detail.
Competitive Advantage in Promotion Discuss whether your company has a competitive advantage WITH RESPECT TO PROMOTION. The idea is to discuss whether your company has a competitive advantage with respect to how they promote their products. Again, this section should only discuss whether your company has a competitive advantage with respect to promotion (product, price and place are discussed in other sections). Once you have stated your position, remember to include your rationale.
Sample Solution