Introduction
This Assignment addresses promotion mix and its relationship to the product type and target market. Describe the product life cycle and how it leads to
innovation in an organization.
The Assignment
You are to choose a television, radio, Internet or print advertisement that illustrates product, pricing, promotion and placement as marketing terms and
concepts. First of All, you must make your choice appropriately! No foul language, overly suggestive or inappropriate examples will be accepted! If you have a
concern about your choice, e-mail your instructor and ask for permission or opinion.
You must describe the advertisement, perhaps providing a YouTube video, or link to a website as appropriate. If you use an advertisement from television or
a non-video advertisement, you should describe the advertisement or put in an image if available from an Internet site, or drop in a photo taken with your
phone.
Next, you are to write fully and completely about the aspects of Product, Pricing, Promotion and Placement that you see with the product or service featured
in this advertisement.
You will be answering the following questions:
What is the product or service?
How is the pricing affected or effective for this example?
What elements of promotion make this type of advertising effective?
Specifically, why is this type of advertising chosen with placement in mind?
Who is the specific target audience, and why is this mode of advertising chosen? What hints in the advertisement give this away?
What magazine, radio station, television channel or other medium was used and why do you think it was chosen?
Describe the product life cycle and its importance when developing products and promoting products.
Resources
Sample Solution