Scenario
The Singapore flyer is a giant Ferris wheel in Singapore. Opened to the public on 1 March and was officially opened in 15 April 2008.
In 23 Dec 2008, 173 people were stranded when the flyer malfunction caused by a short circuit fire in the flyer’s wheel control room. This is not the first time the flyer’s broken down since it’s grand opening. In July 2008, The flyer was stopped because of a braking system malfunction. On 4 December 2008, the wheel was stuck for nearly five hours due to bad weather and some 70 people were stranded.
The wheel reopened on 26 Jan 2009 after the Singapore Police Force received the final safety certification report from the Conformity Assessment Board. Following this breakdown, additional back-up systems costing about $3 Million were installed. These included a generator, winches, three anti-fire and smoke systems, and heat detection devices. In Jan 2018, Singapore Flyer was suspended due to ‘technical issue’.
Design a promotional campaign to address the damage to the company’s image, with the aim to restore its reputation.
Sample Solution