Promotional Plan Assignment

Promotional Plan Assignment Order Description complete section of your marketin" rel="nofollow">ing plan: Write a 2-3 page recommendation for the in" rel="nofollow">integrated promotional plan necessary to successfully market your health care product or service (Intrathecal Pain" rel="nofollow">in Pump). � Describe the audience (chronic pain" rel="nofollow">in patients) you hope to reach with the promotion efforts, the primary message to be delivered across all media, and the rationale for your media choices. Take in" rel="nofollow">into consideration the geographic reach of your target market, and adapt your media choices accordin" rel="nofollow">ingly. � Also, be realistic in" rel="nofollow">in cost considerations � do not plan a $2 million ad campaign for a product that will only create $1 million in" rel="nofollow">in revenue. The U.S. Small Busin" rel="nofollow">iness Admin" rel="nofollow">inistration suggests spendin" rel="nofollow">ing 7-8% of sales revenue on marketin" rel="nofollow">ing and advertisin" rel="nofollow">ing each year. So, a new product expected to produce $10 million in" rel="nofollow">in sales annually might have a $700,000�$800,000 ad budget for the first year. � You will need to research the costs of local media (San Diego County) and other communications such as public relations or special events to create an estimated budget for your total promotional plan. Much of this in" rel="nofollow">information can be found on the websites of local media outlets (search �ad rates�). For purposes of this assignment, estimated costs are acceptable. � Within" rel="nofollow">in this section draft, please demonstrate your grasp of the marketin" rel="nofollow">ing termin" rel="nofollow">inology and concepts related to promotion and advertisin" rel="nofollow">ing. Be sure to in" rel="nofollow">include the use of traditional media and in" rel="nofollow">interactive/social media that you feel are the best choices to reach your target consumers. Explain" rel="nofollow">in why you have chosen these media, usin" rel="nofollow">ing the concepts of market segmentation and consumer buyin" rel="nofollow">ing behavior. � Be sure to follow writin" rel="nofollow">ing guidelin" rel="nofollow">ines for this assignment. *** THIS IS A CONTINUATION ASSIGNMENT, PLEASE REVIEW ADDITIONAL ATTACHMENT OF PREVIOUS RELATED ASSIGNMENTS *** LEVEL 2 15 poin" rel="nofollow">ints = completeness of content 10 poin" rel="nofollow">ints = appropriate use of marketin" rel="nofollow">ing termin" rel="nofollow">inology and concepts 5 poin" rel="nofollow">ints = utilization of writin" rel="nofollow">ing guidelin" rel="nofollow">ines