Students are requested to read the opening case of chapter 9 “Protecting Innovation” from their book Strategic Management of Technological Innovation (Page Number-197-200) of e-textbook. Based on your understanding of the case and concepts studied until now answer the following question in 300-500 words each.
- What industry conditions led to the revolution in audio distribution described above? Which stakeholders stand to benefit most (or least) from this revolution? ( 300-500 words )
- Why did the music stores created by the record labels fail to attract many subscribers? What, if anything, should the record labels have done differently? ( 300-500 words )
- What factors led iTunes to be successful? ( 300-500 words )
- How do you think a move away from owning music led to record-setting music revenues? ( 300-500 words )
Sample Solution