Psychological Applications in Advertising

Psychological Applications in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in Advertisin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Order Description Psychological Applications in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in Advertisin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Applyin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing what we know about Psychology to in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">interpretin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Advertisin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Method and in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intent. Advertisin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing is applied psychology In this fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inal project, you are free to creatively apply your thoughts. Anythin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing is “correct” if your in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">interpretation of the application of Psychology makes sense. Identifyin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing a wide variety of psychological concepts will strengthen your assignment and grade. In other words, try to apply some other topics in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in psychology in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in addition to material discussed relative to Social Psychology. Examples of areas you may draw from are listed below. Note that you may use any other topics covered durin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing the semester, you are not limited to this list. Achievement (need for) Archetypes Arousal (specify) Attention Attraction theory (ies) * Attribution Cognitive Dissonance* Conformity Compliance Concept Drive Emotion(s) Gender Roles / Gender Stereotypin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing* Gestalt prin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inciple(s) Hierarchy of needs Incentive Introversion/Extroversion Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Theories: Classical Conditionin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Theories: Operant/Instrumental Conditionin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Theories: Social Cognitive Learnin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing* Mirror Neurons Memory (Be very specific about which memory concept is bein" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing applied.) Motivation Nervous system (sympathetic, parasympathetic) Neurotransmitters (specify which as well as how they function) Obedience Perception (various) Personality theory (be specific) Persuasion Techniques Power Problem solvin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing (specify) Psychobiology Social Facilitation Social Identity Stereotypin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing * Must be used at least once Ads must be taken from prin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">int media. Ads found on the Internet or other non-prin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">int media sources will not be accepted 1. Fin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ind 4 prin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">int Ads that you thin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ink are particularly effective in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in demonstratin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing some of the psychological concepts we have discussed this semester, from any of the CHs. 2. Attach each Ad to a separate piece of paper and clearly number each Ad (1,2,3,4). 3. For each of the 4 Ads: Identify 3 Social Psych or other psychological concepts, prin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inciples, and/or theories that are demonstrated in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in the Ad. You may want to poin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">int out that somethin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing (some psychological application) was attempted but was not successful. A. Explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in how each of the 3 psychological concepts is used (applied) in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in each Ad. B. Identify the target audience (market) for the Ad. C. Provide a very brief (two-three sentence) critical opin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inion statin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing why you thin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ink the Ad is successful or unsuccessful. You are free to poin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">int out that an Ad may have been in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">intended to apply somethin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing, but is not successful. Anythin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing that you would like to add? Be sure to in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">indicate that this is an extra credit add-on section for the Ad you are analyzin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing. A recommended tactic for extra would be to apply an additional psychological concept in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in your Ad analysis. In selectin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Prin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">int Ads: I recommend that you select Ads that are “out there.” Out there Ads are more fun and it is usually easier to identify applied psychology in" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in them. Borin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing Ads are usually borin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">ing and thereby harder to work with. Advertisements for any products, services, or social causes are acceptable. Any prin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">int sources are acceptable. The page format for each of the 4 Ad analyses is provided below: Name Date Psychology 100 Psychological Ad Analysis YOUR AD WILL BE HERE – glued or stapled to the page 3 psychological concepts. • 1st concept: Identify and explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in how it applies to the Ad • 2nd concept: Identify and explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in how it applies to the Ad • 3rd concept: Identify and explain" rel="nofollow">in" rel="nofollow">in" rel="nofollow">in how it applies to the Ad Target audience identity. Very brief critical opin" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inion of Ad effectiveness. Extra credit (optional) Notes Your assignment paper will be a min" rel="nofollow">in" rel="nofollow">in" rel="nofollow">inimum of 4 pages long (1 page per ad), but may be longer if any of your Ads require an entire page (full page Ads or 2-page ads). Your write-ups must be typed. Handwritten work will not be accepted. Include your name on each page. Pages must be stapled together; lost pages will be counted as “lost.”