After carefully reading the case, answer the following questions-
If you were the marketing director for a retailer and received such a letter, would you have replied the same way Ms. Barnes?
Does a retailer’s imposition of hard and fast rules cause bad PR? (After all, a breast cancer victim wearing a bandanna could hardly be mistaken for a gang member. The lack of hair, missing eyelashes, and a general pale complexion should have been a clue.)