- How can a hashtag be used as a Public Relations tool?
- What can you tell us about the H&R Block Press Release? (screenshot of press release uploaded in additional materials) If you were a media outlet, blogger or publisher would you cover this story? What other information can you gather from this release?
- We have talked about PR in crisis management and how CEO's and top-level Executives often receive media training from PR companies. Look's like ex-CEO of Papa Johns, John Schnatter was on one of those trainings and things took a turn for the worst. How do you feel Papa John's is handling the situation? Did things eventually go back to normal after the news cycle ran its course?
Papa Johns video link: https://www.youtube.com/watch?v=WVaURS6nOaE&t=11s
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