public relations theory

public relations theory Order Description Aims: � To in" rel="nofollow">introduce and develop research skills in" rel="nofollow">in public relations � To demonstrate an in" rel="nofollow">initial understandin" rel="nofollow">ing of the body of knowledge, concepts and theories relevant to public relations � To develop ability to write concise prose in" rel="nofollow">in an academic context Task (1800 words): Analyse how two of the theories discussed in" rel="nofollow">in the Week 3 lecture are relevant to one of the followin" rel="nofollow">ing issues currently covered by the media: � a specific environmental or political issue; � illegal drug use; or � anti-terrorism sentiments. Format: The paper is to be presented as a formal academic essay. No headin" rel="nofollow">ings should be used, however there should be a clear structure that leads from one poin" rel="nofollow">int to the next and supports an overall position or argument throughout. Referencin" rel="nofollow">ing Style: Harvard Referencin" rel="nofollow">ing Style - both a reference list and bibliography are required in" rel="nofollow">in the essay to provide evidence of background readin" rel="nofollow">ing and research. Markin" rel="nofollow">ing criteria: Students will be assessed on: � Understandin" rel="nofollow">ing of theoretical perspectives and how these apply to the topic; � Quality of written expression, in" rel="nofollow">includin" rel="nofollow">ing appropriate use of grammar, spellin" rel="nofollow">ing, punctuation, argumentation and origin" rel="nofollow">inality by: in" rel="nofollow">introducin" rel="nofollow">ing and statin" rel="nofollow">ing the position and direction of the argument clearly; addressin" rel="nofollow">ing the question and developin" rel="nofollow">ing an argument throughout; brin" rel="nofollow">ingin" rel="nofollow">ing the discussion to a logical conclusion that supports the argument and addresses the essay topic; and is well structured, fluent, succin" rel="nofollow">inct, precise and a pleasure to read; and � Evidence of broad and skilful research and the correct use of Harvard style referencin" rel="nofollow">ing.