Introduction
- Provide an opening gambit into what you study intends to do.
- Explain what racism is.
- Explain how many racist incidents there have been in English football à can then extend as thus suggest that
anti-racism campaigns may not be as successful as people think. - Discuss how racism may now be found not just in person but through online platforms with the advent of
social media. - Explain there has been significant research into racism in sport, particularly football.
- Explain how of this, a small amount has focused on the effectiveness of anti-racism campaigns.
- Further, move onto how content analysis has rarely been used as a method used to explore this, and a
content analysis of social media even more rare. - Finish this section be highlighting key research objective of your study which is: ‘To explore the content
provided by the general public surrounding the KickItOut Campaign’
Sample Solution